Home » Africa My Marketing Adventures (Market Manager Africa in the 1960s) by John Trevelyn
Africa My Marketing Adventures (Market Manager Africa in the 1960s) John Trevelyn

Africa My Marketing Adventures (Market Manager Africa in the 1960s)

John Trevelyn

Published February 23rd 2012
ISBN :
Kindle Edition
160 pages
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 About the Book 

The African adventures of a white, British expat. – “An old Colonial.This was an Africa long before e-mails and cell phones appeared to second guess you, screw with your mind and your decision making.John typed only one report a month- made no longMoreThe African adventures of a white, British expat. – “An old Colonial.This was an Africa long before e-mails and cell phones appeared to second guess you, screw with your mind and your decision making.John typed only one report a month- made no long distance phone calls, made his own decisions, was in practice if not in fact the company CEO for Africa.Titled as ‘Marketing Manager, Africa,’ he traveled through some 20 out of the then 42 African countries selling his UK company products.How he survived, how he did business, how he lived, what he saw…how he was welcomed makes for a unique tale.This collection of African adventures within different countries of Africa is a detailed examination of an expats business experiences that not only provides a history of the times but illustrates that the human rules of doing business are timeless. The adventures John had in the 1960s are exciting and the business decisions are relevant.Helpfully John opens each chapter with a comment about the business approach to the upcoming adventure. 50 years later the business rules are still pertinent.